ABOUT WORLDHUG

Our Story

World Hug began as a celebration of life between friends. Whether at the beach, bushwalking, or standing at a beautiful lookout, I naturally spread my arms to embrace the world in all its glory and feel the sun's warmth. In those moments, the "WORLD HUG" was born.

Our Craft

I'd always enjoyed designing t-shirts in my free time but wanted to create something more unique through a handmade process. I'd loved the look and feel of linocut since high school, and the meaning of World Hug became the perfect bridge connecting my design vision with my artistic passion for handmade linocut-printed clothing.

Every design on our World Hug tees is carved and stamped personally by me. Each handmade print is unique—no two shirts are exactly alike. Each design is treated like an artwork, not just any old logo on a t-shirt. There's a personal touch from the artist that creates a closer connection with the wearer, unlike factory-made products.

Our Values

As you can see, we deeply value unique, quality pieces. We strive to maintain high standards while staying sustainable. The stamps we use to print each piece are made from hand-carved linoleum tiles—beautiful artworks in themselves. Lino is a natural resource made from linseed oil, wood flour, cork dust, and pine resin, all held together with a natural jute-fibre backing. Our limited-quantity drops and made-to-order approach minimise fashion waste.

Our Lifestyle

It's all about being in nature. Hiking, bushwalking, swimming, and surfing embody our lifestyle. Not only about being in nature but spending time with fitness and family, going to concerts and experiencing life in the world together. We bring hand-printed quality pieces that blend streetwear with art and outdoor-inspired elements.